Marketing & PR Manager
vakansiya — 2024

Job Purpose:

The Marketing and Public Relations Manager position at CÀSÀ Culinary Center will provide support for all company verticals including Education, Sales and Business development departments. The strategy and execution of our marketing and public relations activities plays a critical role in the overall success of the organization and we are looking to bring more consistency and expand  our  opportunities  with  the  creation  of  this  role  as  an  internal  position.    An ownership mentality and positive, can‐do attitude is a baseline requirement for all CÀSÀ team member, as each is an ambassador of CÀSÀ to our clients, vendors, and tenants.

We are seeking a highly qualified, motivated and enthusiastic individual for our rapidly growing organization.  This  position  is  responsible  for managing all  aspects  of marketing  and  PR  at  the  corporate  level  and  support  of  the  individual   functions  on  a  day to day  basis.  This is an outstanding career opportunity for a creative professional to be part of a passionate team

Key Accountabilities:

• Manage all marketing & PR activity
• Planning and carrying out PR campaigns and strategies
• Monitoring the public and media’s opinion of the students and customers
• Writing and editing press releases, leaflets, brochures, speeches, newsletters
• Organizing and participation on, conference, exhibitions, events, fairs
• Acting as a spokesperson for the company’s brand
• Promote CÀSÀ programs and service to potential customer
• Developing good working relationships with the media and liaising with the press on potential news stories
• Writing and editing in-house magazines, case studies and annual reports
• Devising and coordinating photo opportunities
• Work closely with Digital marketing team
• Measuring and reporting on the performance of all marketing campaigns
• Responsible for corporate messaging development and distribution
• Be the last point of contact with Company deliverables before they are published/distributed ensuring all formatting, aesthetics and content are in‐line with Company standards and expectations
• Proactively generate ways to advance the Company’s brand in industry trade publications, digital media, speaking opportunities and other forms of advertising
• Ghost write articles on behalf of Company/key employees
• Manage the and implement the marketing activity for the sponsors and partners
• Responsible for the distribution and content of e-Alert (electronic company newsletter)
• Develop branded materials and merchandise items as needed
• Manage and assist the team in maximizing membership potential with various local, regional and national memberships, associations and affiliations
• Create the annual marketing plan/budget
• Implement the annual Marketing & PR plan
• Continually evaluate the public relations strategy
• Ensure documents and marketing materials are current, accurate and properly reflect the brand and desired messaging
• Meet department KPI
• Performs other duties as assigned which are in the best interests of the Company
• Basic skills in Digital marketing

This description is meant to be an outline and is not intended to list all duties and responsibilities.

Educational Qualifications:

• Degree level in Marketing, BD or similar field
• Additional certification in Marketing, BD or PR is a plus

Work Experience:

• Proven work experience (3 to 5 years) as a Marketingg & PR manager or similar role
• Fluency in Azerbaijani, Russian and English languages.

Skills:

• Demonstrate ability to think creatively and independently
• Advanced design knowledge / experience
• Strong work ethic and motivation to succeed
• Possess strong organizational skills and attention to detail necessary to prioritize multiple  initiatives and projects
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Time-management skills

Interested candidates are welcome to send their CVs by indicating the name of the vacancy in the subject line of the letter.