Purpose:
Brand Manager serves as the point-person for developing, implementing, and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs, and sponsorships. Brand Managers shall continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.
Job Responsibilities:
- Manage and develop P&L and driving market growth;
- Maintain a company or individual’s public image through the implementation of marketing initiatives;
- Make decisions about the cost of branding and analyzing trends in customer spending;
- Build relationships with influencers, journalists, and media outlets;
- Oversee social media accounts and ensure brand consistency;
- Communicate with company executives, marketing personnel, and public figures;
- Complete research into industry trends and public perception;
- Aid in the creation of marketing and advertising campaigns to strengthen the client’s brand identity;
- Develop custom marketing and advertising strategies;
- Create designs and layouts for media outlets;
- Write pitches, blog posts, and articles;
- Conduct meetings with clients;
- Oversee supervised marketing staff.
Required qualifications:
- Bachelor’s degree programs in marketing or in business with a concentration in marketing;
- Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics);
- Experience in FMCG sector and brand packing design;
- Ability to understand brand and product management principles and marketing research;
- Ability to multitask;
- Excellent written and verbal communication skills;
- Strong research skills;
- Ability to think creatively and innovatively;
- Budget-management skills and proficiency;
- Analytical skills to forecast and identify trends and challenges;
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.;
- Strategic mindset;
- Design portfolio;
- Fluency in Azerbaijani, Russian and English languages.
Note: Interested candidates may apply for the role by sending resume to email address, mentioning “Brand Manager” in theme tab.
Pease note that only selected candidates will be contacted regarding next steps of recruitment process.
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