CRM & BI Manager
vakansiya — 2024

Summary:

• Reporting directly to CDO, this role will have responsibility for setting & executing GTM (Go to market) and creating long term profitable player (customer) relationships strategies to increase the revenues and profitability of the company. This position is part of the management to evaluate and develop business and to drive change using the big data that is related to Lottery gaming/Sports Betting/Virtual Games products performance.

Reporting to: CDO

Key responsibilities:

• Full accountability for digital/online CRM & BI operations, including campaign management, content, product, customer acquisition and retention.
• Responsible for rapid growth, profit, revenue and quality targets
• Lead and build the CRM&BI team
• Define and implement the CRM campaigns, offers; initiate targeted promotions to maximize the digital/online channel profit.
• Work closely with CDO to develop and execute the digital channel business strategy and consumer initiatives aimed to meet business objectives
• Work closely with the internal and external teams to identify & maximize the profitability of all online campaigns across all customer life stages & identify trends through strong analysis, planning and execution.
• Implement KPI’s and report on product profit & loss and product portfolio profitability using data analytical and technical approach
• Manage and optimize player segmentation with stakeholders to improve User Experience and CLV through ever-increasing
• levance for the customers
• Monitor relationships with existing customers through CRM systems
• Drive requirements for new features for our CRM tool and improvements of existing tools in close cooperation with stakeholders from Product
• Provide analysis and reporting of lottery, gaming and sportsbook verticals
• Identify current trends in different markets and define overall improvements to the offering.
• Define and launch new products and Innovate and maintain product portfolio through initiatives addressed to consumers, with ultimate objective to guarantee each year adequate turnover with respect to regulations, consumer protection and responsible gaming
• Recognize and provide insights on business trends, barriers, risks and opportunities that may impact the business within the online lottery & sports betting environment.

Requirements:

• A Bachelor’s degree in either Business, Marketing, Engineering or a related field (MBA is an asset)
• Well spoken and written English, preferable also Azeri, Russian
• + 7 years’ experience in a similar role, (experience working with customer retention, working across multiple markets and with practical understanding of the benefits of user segmentation) preferably in the gaming sector, game of chance, sports betting or Digital in a multinational environment (Experience in Azerbaijan or CIS countries is an asset) Experience in a Start-up is a plus
• Proficiency in CRM and BI tools. Have a good working knowledge of loyalty / CRM campaign management platforms (ideally Adobe or Salesforce) but experience with any suitably advanced platform will be considered
• Strong understanding of online markets. (Experience in Digital Lottery gaming/Sports Betting market is an asset)
• A track record of implementing successful cross-sell, upsell and retention activities both at hands on and strategic level.
• Deep P&L knowledge and experience
• Customer orientation
• Technical experience on market, competitor and consumer analysis
• Understanding in digital media, Google AdWords, social media.
• Excellent communication and presentation skills, orientation towards innovation and digitalization, creativity is a plus
• Good planning and organization skills
• Excellent problem-solving skills
• Demonstrated experience in managing teams
• Qualified experience in management by objectives, KPI’s
• Good interpersonal skills

If you are interested, please send your CV with the subject “CRM & BI Manager” to hr@azerlotereya.com.