Digital Content and Marketing Specialist
vakansiya — 2024

Scope of Work: Specialist, Digital Content and Marketing strengthens ADA University’s social media footprint by ensuring sustainability of communications, developing the ADA’s marketing funnel for standing out in the market and improving the efficiency of entire workflow by sharing the Department’s broad aims.

Responsibilities and duties:

• Assist in analysis and development of a user-generated content strategy based on short- and long-term marketing objectives
• Translate ready-to-use written content from English into Azerbaijani and vice versa
• Fulfill website-related technical requests
• Upload daily written and ready material to the website
• Develop an editorial calendar to schedule weekly content and determine publication dates
• Find SEO keywords that are relevant with our tone of voice
• Evaluate and report the effectiveness of marketing campaign
• Conduct competitor analysis on each platform and regularly observe audience identification
• Constantly track consumer involvement, recommend content suggestions and establish the most critical social media KPIs
• Provide a calendar of important events which are relevant to showcase ADA branding materials
• Help with organizing special events designed for increasing a brand awareness
• Keep up with the latest social media trends, technologies, and tools
• Maintain social media interaction with followers and users, track the comments
• Provide the final report of the ‘Media Monitoring System’ notifications
• Provide the final report on the effectiveness of boosted posts
• Complete specific duties assigned by the Marketing manager
• Help to craft email marketing campaign

Requirements:

• Bachelor’s degree in Social Science or Humanities (including, but not limited with the Business Administration, Marketing and Communications); Master’s degree in relevant fields and certification on Google Ads are asset
• Minimum 2 years’ experience in Marketing, Communication and Public Relations
• Fluency in English and Azerbaijani languages, advance knowledge of Russian language is an asset
• Experience in managing multiple social media accounts
• Good experience in analyzing data, metric, and consumer behavior trends to compile report and recommendations
• Basic HTML understanding
• Solid understanding of Web Analytics tools
• High-level of proficiency with Microsoft Office Suite, including Excel, Word, PowerPoint and Outlook
• Excellent written, verbal communication, and presentation skills
• Ability to multi-task with strong organizational and analytical skills
• Strong practical knowledge on local market
• Capable to maintain a high-level of performance in a fast-paced environment
• Pay Per Click Best Practices, insight into the keyword strategy, A/B testing, and campaign configuration are asset
• Acute attention to detail as well as a high-level of motivation, willing to take ownership of certain assigned tasks and complete them under tight deadlines
• Ability to maintain a high level of confidentiality always
• Strong interpersonal skills and ability to team-up

Please follow the link to apply for this position.

The deadline for application is June 2, 2022.

Link: https://online.ada.edu.az/apply/modules/form_builder/published/job.php