Digital Marketing Manager
vakansiya — 2024

Duty station: Azerbaijan, Baku

Deadline: 20.06.2022

Job Brief:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Job Responsibilities:

• Develop and execute a Digital Marketing plan and Budget
• Plan and execute all digital marketing, including SEO/SEM, website, online sales, marketing database, email, social media, and display advertising campaigns
• Develop strategies that drive customers to the website
• Create email blast campaigns to target key customers
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, Yandex Metrics, Net Insight, Omniture, Web Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Fluency in Azerbaijani, Russian and English languages.

This description is meant to be an outline and is not intended to list all duties and responsibilities.

Skills:

• Demonstrate ability to think creatively and independently
• Advanced design knowledge / experience
• Strong work ethic and motivation to succeed
• Possess strong organizational skills and attention to detail necessary to prioritize multiple initiatives and projects
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Time-management skills

Eligible candidates can send their CVs with a photo and indicate “Digital Marketing Manager” in the subject line of the email.