Digital Marketing Specialist
vakansiya — 2024

The Digital Marketing specialist reports directly to the Marketing  Manager .

Responsibilities:

• Develop a execute digital marketing plan and budget
• Plan and execute all digital marketing including SEO/SEM, website, online sales, marketing database, email, social media and display advertising campaigns
• Develop strategies by attracting customers to the site
• Monitor the effectiveness of campaigns, identify key indicators and KPIs, analyze and identify areas for improvement;
• Analyze the effectiveness of customer segments and channels using A/B testing and similar tools;
• Controlling the digital marketing budget and ensuring maximum effectiveness for each placement channel (Paid media, mobile, social and SEO);
• Placement and monitoring of advertising campaigns on Google, Facebook and Instagram pages based on the marketing budget
• Analyze the results and effectiveness of campaigns and create monthly reports on the digital marketing portfolio;
• To test new digital channels to ensure the growth of users of products and services.
• Analyze and apply the latest and most established SEO practices;
• Undertakes the efficient and beneficial performance of other duties and responsibilities imposed by the legislation in accordance with the rules and requirements established by the Labor Code of the Republic of Azerbaijan.

Responsibility:

• Timely and quality performance of duties.
• Organization of one’s work, timely and professional execution of orders, orders and tasks of the management, normative acts on one’s work.
• Compliance with internal discipline and safety rules.
• Control of compliance with executive discipline and performance of their duties by subordinate employees.
• The Digital Marketing specialist may be subject to disciplinary, material, and administrative responsibility depending on the severity of the offense based on the applicable legislation for violating labor discipline, legislative and legal-normative acts.