Fundraising and Marketing Specialist
vakansiya — 2024

Job Title: Fundraising and Marketing Specialist
Organizational Unit: Azerbaijan Red Crescent (AzRC), Fundraising and Income Generation Department
Duty Station: Baku, with possible field visits
Immediate Supervisor’s Title: Head of Fundraising and Income Generation Department
Technical Manager’s Title(if applicable): Deputy Secretary General
Duration: 1 August 2021 – 31 May 2022, with possible extension

Organizational context (where the job is located in the Organization)

• The Azerbaijan Red Crescent Society (AzRC), established in 1920, is an auxiliary organization to public authorities which carries out its humanitarian activities towards reducing the vulnerability of people in need through its network composed of Headquarters, the Nakhichevan Autonomous Republic Committee, 85 local and field branches, which are united in eight regions, relying on strong links with governmental agencies, local and international organisations. The AzRC has about 355,000 members, 22,266 registered local volunteers countrywide with 5,976 volunteers being actively involved in the AzRC activities. The AzRC has a robust legal base supported by the Law on Recognition of Azerbaijan Red Crescent Society, Law on Protection of Emblem, and relevant governmental decrees.
• Fundraising and Income Generation Department is responsible for managing all the donations collected in the country and, potentially, beyond, – individual giving, community fundraising, corporate giving and digital fundraising.
• Job purpose
• The fundraising and marketing specialist is to develop, coordinate and implement short- and long-term resource mobilization strategy for AzRC HQ and branches, to provide planning and budgeting, to lead in fundraising activities and to provide regular reporting.

Job duties and responsibilities:

• The Fundraising and Marketing Specialist will actively support the conduction of market study in Azerbaijan with the further focus on development of the fundraising strategy with a clear division of roles and task among the staff. The Fundraising and Marketing Specialist will take overall management of the fundraising department and will be responsible for the development of all fundraising areas, consisting of corporate fundraising, individual giving, including regular giving, community fundraising and digital fundraising. Fundraising and Marketing Specialist will be responsible for the systematic development of these fundraising channels and attracting donors to support the humanitarian work of the AzRC. The duties and responsibilities include:
• Provision of support to and cooperation with the selected company implementing market study in Azerbaijan.
• Development and implementation of a strategy and concrete plans and budgets for attracting resources (financial and in-kind) from the individual givers, local communities/general population and corporate sector, including digital platforms, with the support of the IFRC, management of AzRC and close cooperation with the team of the AzRC, taking into account market study, market trends and the current economic situation in the country.
• Proposing on the structure and staffing of the Fundraising and Income Generation Department
• Drafting internal documents of the Fundraising and Income Generation Department, including regulations on the department, job descriptions, duties, etc.
• Compilation and development of a CRM databases.
• Ensuring the effective work of the resource mobilization team, in accordance with the Strategy.
• Support the work of staff and volunteers responsible for resource mobilization in the regions, regularly review their activities and provide assistance in developing concrete and profitable plans.
• Providing training and upskilling of the AzRC resource mobilization team.
• Coordinate the work of the AzRC branches in order to develop a partnership program with small and medium-sized businesses, as well as to develop fundraising in communities, providing an overall strategic direction, materials, key messages, communication plans, etc.
• Setting financial income targets for each fundraising channel per year and systematically working on achieving these goals Development of projects for various types of partnerships (for example, in the field of co-branding, general partnerships and support for specific programs, donations from company employees, sponsorship,
• rporate volunteering) in close cooperation with the management and team of the AzRC.
• Developing and updating the quality materials that will be used in project proposals, addresses and presentations for partners.
• Conducting regular market monitoring in order to find new opportunities and options for cooperation with the corporate sector and promoting individual (including digital) donations.
• Establishing mutually beneficial contacts, as well as maintaining strategic contacts, both with external partners and within the Movement. Representing AzRC among potential major donors through presentations, projects, joint actions, etc.
• Bring in the best practices, new trends and innovations in the field of fundraising, as well as new areas of interest to corporate partners and in the field of individual giving. Study the experience of other Partner National Societies and charitable organizations in the field of corporate fundraising.
• Coordination of activities (internal and external), reporting, monitoring, data management and performing other administrative tasks
• Monitoring and analysis of the AzRC resource mobilization activities, awareness of similar activities both within the Movement and within the country (NGOs, etc.), in order to timely identify both strategically important opportunities for fundraising and the main risks and, accordingly, schemes responding to them.
• Support the Public Relation campaigns and information dissemination of the ongoing projects of the AzRC.
• Providing high-quality and timely reporting to partners in accordance with agreements and deadlines.
• Regularly communicate with existing and potential corporate donors in order to promote the results of the AzRC activity, its goods and services, and attract financial, material, legal, human and other resources to be donated by establishing new partnerships.
• Prepare and launch appeals for emergent donation campaigns in times of disasters in close cooperation with all structural divisions of the AzRC.
• Track and process all incoming donations in accordance with internal procedures and ensure that all mobilized income is properly recorded.
• Ensuring compliance with the principles of ethical fundraising of the AzRC.

Duties applicable to all staff

• Actively work towards the achievement of the AzRC goals
• Abide by and work in accordance with the Red Cross and Red Crescent principles
• Perform any other work related duties and responsibilities that may be assigned by the line manager

Position Requirements:

• Education
• Higher education (marketing, business administration, management, communications, international relations)
• MBA in management or marketing
• Experience
• Experience in marketing, public relations, working with corporate partners / sponsors, sales, business administration (2 years or more)
• Experience in raising funds for an organization (2 years or more)
• Experience in management positions (2 years or more)
• Experience in building strong relationships with partners, sponsors, clients and stakeholders
• Experience in developing high-quality project proposals, marketing products
• Experience in developing and implementing strategies
• Experience in writing, implementing and managing projects
• Experience in developing, writing and applying for grants for large projects
• Experience of systematic work in accordance with the set goals and deadlines, the ability to work under pressure
• Experience of representing the organization outside of it and experience of public speaking
• Knowledge and Skills
• Organizational skills with experience in multitasking and prioritization
• Planning and reporting skills
• Excellent communication skills, both written and oral
• Strong analytical and creative skills
• Good interpersonal and teamwork skills, ability to work independently
• High level of computer literacy and knowledge of MS Office
• Ability to motivate staff and volunteers, especially in crisis situations
• Experience with CRM database
• Languages
• Fluently spoken and written azeri
• Fluently spoken and written in English
• Good command Russian language x
• Core competencies: Communication, Collaboration & Teamwork, Judgement & Decision Making, National Society & Customer Relations, Creativity & Innovation, Building Trust
• Managerial competencies: Managing Performance, Managing Staff Development

How to apply:

Interested candidates are welcome to send their CV’s by the subject “Fundraising and Marketing specialist” to the following email address: hr@redcrescent.az

Application closing date: 22 October 2021