Responsibilities:
- Crafting marketing strategies and plans for all Marketing teams, including Digital, Advertising, Communications, and Creative;
- Preparing and managing monthly, quarterly and annual budgets for the Marketing department;
- The setting, monitoring, and reporting on team goals;
- Planning, directing, and coordinating marketing efforts;
- Designing branding, positioning, and pricing strategies;
- Researching demand for our products and services;
- Ensuring our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material);
- Analyzing consumer behavior and determining customer personas;
- Identifying opportunities to reach new market segments and expand market share;
- Crafting quarterly and annual hiring plans;
- Monitoring competition (acquisitions, pricing changes, and new products and features);
- Coordinating sales and marketing efforts to boost brand awareness;
- Working with Sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction;
- Coordinating marketing projects from start to finish;
- Participating in the quarterly and annual planning of company objectives.
Requirements:
- Bachelor’s degree in business, marketing, communications, or related field;
- In depth knowledge of market research;
- Experience in marketing and running a marketing team;
- Proven marketing campaign experience;
- Experience working in the IT field or with digital products is an advantage;
- Proficient in Microsoft Office programs;
- Leadership skills with the ability to set and prioritize goals;
- Professional and proactive work ethic;
- Effective time management skills and the ability to multitask;
- Sharp analytical and problem-solving skills;
- Excellent written and verbal Azeri, English and Russian.
Please indicate the name of the position “Head of Marketing Department” in the subject line of the application e-mail and send to e-mail address.
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