Marketing and Brand Director
vakansiya — 2024

The Brief:

We are looking for an experienced Brand & Marketing director to lead, create, develop, implement, and evaluate the Azerbaijan’s tourism destinations campaigns, with the goal of increasing awareness of tourism potential of Azerbaijan.

Responsibilities:

• Lead the brand “Take Another Look” and its development strategy. Consequently, the formulation of a marketing plan for the prioritized industries, the supervision of brand implementation activities and respective evaluation, are part of the core tasks.
• Use of data-driven insights and strategies to acquire and retain targets.
• Steer identification of target audiences and develop client engagement strategies via social media and digital platforms.
• Develop research plans to deepen understanding of target audience needs, market sizing and consumption behavior to guide the development of the marketing strategy in close coordination with other departments.
• Manage external stakeholder relations, lead content related negotiations and leverage opportunities to strike partnerships to fulfill marketing objectives, where needed.
• Prepare various management documents, financial reports, and project summary, etc. in accordance with the organization’s policies.
• Work with global advertising and media agencies on the creative adaptation and execution, media planning, budgeting and evaluation.
• Provide knowledge support to various teams throughout the organizations.
• Public speaking at international events related to tourism / destination brand Azerbaijan.
• Undertake any other duties and assignments as directed by supervisors.

Requirements:

• Bachelor degree or higher in brand, marketing, tourism, recreation or related disciplines is preferred
• Advanced brand and marketing strategy knowledge and project management
• At least 7 years of management experience in brand & marketing
• Knowledge and experience in implementing and co-coordinating international co-operative marketing campaigns
• Experience working for or with advertising agencies is an advantage
• Good Knowledge of Word, Excel and PowerPoint software applications
• Excellent communications and interpersonal skills
• High proficiency in Azerbaijani and English. Any other foreign language is an advantage.
• Ability to think creatively and work to strict deadlines
• Strong analytical skills with proficiency in marketing, knowledge of tourism or related industries
• Supervisory experience and public speaking is an advantage

Industry:

• Government Administration
• Government Relations

Employment Type: Full-time

Job Functions:

• Marketing
• Sales

Candidates are requested to send their CVs until 17.07.2022. Please indicate the name of the position (Marketing and Brand Director)  you are applying for in the subject line of the email. Please be advised that only shortlisted candidates will be contacted for the further stages of the recruitment process.