Marketing Project Manager
vakansiya — 2025

Purpose of the role:

As part of the Marketing strategy defined in the plans, the Marketing Project Manager manages and develops the value proposition addressed to its segment and manages the underlying products.

Job Responsibilities:

• Knowledge of the market:
• Monitoring changes in market size (volumes, value, market shares of market players)
• Knowledge of the needs and profile of customers (B2B, B2M, B2C) through market research, desk research, and feedback from the field
• Apply competitive intelligence
• Follow environmental trends, meaning study of macroeconomic, legal, and technological factors that may impact consumers and merchants of the various products and services
• Value proposition development and management:
• Definition of segmentation
• Definition of market positioning based on USPs (Unique Selling Proposals)
• Definition of the promise to customers
• Design of the offer
• Product management:
• Based on the value proposition, definition of development plans (roadmaps) for the underlying products
• Launch of new products:
• Conduct opportunity analysis
• Conduct product development (including user experience)
• Conduct preparation of the commercial launch (internal and external communication, training of sales teams, development, and production of sales support)
• Monitoring and management of existing products:
• Monitoring the commercial, financial, and operational performance of products
• Monitoring pricing of products
• Continuous monitoring of profitability and product margin
• Monitoring of the evolution of competition prices compared to current pricing
• Implementing strategies to defend our price levels
• Coordination and implementation of the necessary pricing changes
• Organization of the go-to-market strategy:
• Definition of communication needs in order to create communication plan
• Preparation of briefing for external and internal communications and commercial actions
• Development of the content of the sales support material

Requirements to candidate:

• Bachelor’s / Master’s Degree in Marketing;
• Minimum 5 years of experience in marketing/ product development/ project management; Digital marketing experience is preferred;
• Project manager skills and ability to lead multifunctional projects;
• Analytical skills;
• Presentation skills;
• Strategic mindset;
• Analytical thinking;
• Ability to translate consumer needs into business requirements;
• Creative skills for contributing new and innovative ideas;
• Solution oriented, pro-active, assertive, agile approach;
• Organizational skills in compliance with deadlines and multitasking;
• Well developed verbal and written communication skills;
• Fluent level of Azerbaijani, Russian & English languages.

Note: Interested candidates may apply for the role by sending resume to email address, mentioning “Marketing Project Manager” in theme tab.
Pease note that only selected candidates will be contacted regarding next steps of recruitment process.