Responsibilities for SEO & PPC specialist:
PPC
- Plan, create, and manage PPC campaigns across a variety of channels
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PPC industry trends
SEO
- Develop optimization strategies that increase the company’s search engine results rankings
- Research SEO keywords to use throughout the company’s website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
Qualifications:
- Two to three years of experience in successfully developing and executing SEO & PPC campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO & PPC industry programs, such as Google Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills in English language (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Interested candidates are welcome to send their CVs by indicating the name of the vacancy in the subject line of the letter.
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