Shopper Activation Manager
vakansiya — 2025

Colgate-Palmolive Company is an American multinational consumer products company that produces and distributes household, health care, and personal products

For more information about Colgate-Palmolive’s global business, visit the Company’s web site at www.ColgatePalmolive.com.

Colgate-Palmolive is now looking for a Shopper Activation Manager based in Baku responsible for Azerbaijan.

Key Job Responsibilities:

1. RE management

• Develop and implement annual Activity Grid reflecting company priorities by month and by Retail Environment (RE)
• Ensure full coherence of in-store activity grids with new product launches and re-launches
• Conduct detailed analysis of trends (brand share, pricing, category sales, competitivePreview (opens in a new tab)
• products, and promotional activity)
• Identify assortment priorities by RE using different available analytical data, RE sell out data and development assortment priority records by RE and by category

2. In store presence:

• Have ownership and leadership for assortment list preparation and deployment by RE
• Keep external communication to customers including price list and T&C
• Lead shopper solutions for different REs
• Drive ROI mentality – deploy mentality to share broadly Key Business Drives knowledge after in-store execution
• Drive analytic mentality and approach for all company activities (price list, Initiatives plans, Activity grid)

3. Sales support:

• Lead development and deployment of strategies by RE including portfolio, product differentiation and pricing
• Leverage trade spending and develop effective promotional and in-store programs that drive consumption off the shelf

4. Promo planning:

• Work with customer development team to leverage trade spending and develop effective promotional and in-store programs
• Ensure efficient and effective use of promotional material and equipment

Requirements to the candidate:

• Higher education
• Experience in FMCG sales 2 + years (preferably with retail or shopper marketing)
• 2+ years of sales experience working with modern trade customers – not mandatory, but optional
• Advanced Excel user
• English language – Upper-intermediate level is a must
• Azerbaijanian language – Fluent
• Russian language – Elementary

The candidate should have:

• Good understanding of FMCG market, retail environment, go to market strategies
• Ability to capture and document business and reporting requirements from multiple sources
• Good analytical and presentation skills

We offer:

• Competitive salary & benefit package
• Opportunities for career & professional growth
• Friendly working environment

Interested Candidates please send your CV (in English) to bp_alexandra_zavialova@colpal.com indicating the title of position in the subject line of your message.